VerticalSearch.net

‘Go to the edge of the cliff and jump off. Build your wings on the way down.’ —Ray Bradbury
Archive for the 'Travel Search' Category
Travel Search News
Thursday, May 25th, 2006

In its new report (found through Marketing Pilgrim), JupiterResearch found that “only four percent of online travelers say a travel search engine impelled them to plan or purchase their most recent trip.”
David Schatsky, President of Jupiter Kagan said “Travel meta search engines are now offering expanded products and several have relationships with major distribution […]

Posted by Brian Smith | 1 Comment »


SideStep Launches Activity Search
Thursday, April 27th, 2006

SideStep made a bold move today into activity search. I say bold because it’s not like other companies haven’t thought of this or aren’t already involved in the area. In fact, after Rob Solomon walked me through the service I researched the online travel agents’ (OTAs) offerings and found very similar services. […]

Posted by Brian Smith | 3 Comments »


Mobissimo Activity Search Advertising
Tuesday, March 21st, 2006

These Mobissimo Activity Search ads are circulating through the Mobissimo site, but I’d expect to see them show up throughout the web and on a billboard near you…

Related Posts:
Mobissimo Activity Search - March 21, 2006

Posted by Brian Smith | No Comments »


Mobissimo Activity Search
Tuesday, March 21st, 2006

Less than a day after ESPN launched it’s fairly clunky Sports Travel Site in partnership with Orbitz, Mobissimo launches Activity Search, it’s first step on a journey to become the virtual travel concierge. Read the press release.
As opposed to that plain old travel search box we’re all familiar with, there’s no destination box […]

Posted by Brian Smith | 5 Comments »


Vertical Search - Travel Search, Job Search, Shopping Search
Friday, March 10th, 2006

While there are lots of search verticals, I think the three that I’ve chosen to focus on - Shopping, Travel, and Jobs - share four common traits which will become a main theme of discussion on VerticalSearch.net:
1. Challenges in customer acquisition and building loyalty
2. Reliance on datafeeds and scraping
3. Highly converting distribution […]

Posted by Brian Smith | 3 Comments »


Travelocity’s Relationship with Travel Search
Tuesday, February 21st, 2006

In October of 2004, Travelocity’s CEO, Michelle Peluso, told the the New York Times in regard to travel search engines “We’ll evaluate it over time, but I’m not convinced that any of them are good for consumers, suppliers or us. I see these as commoditizing travel at a time when we’re working hard with […]

Posted by Brian Smith | 5 Comments »


Past Posts about Mobissimo, Kayak, and SideStep
Friday, February 17th, 2006

I’m not going to reproduce all my old posts from ComparisonEngines, but I figured it would be smart to at least link to them so you could catch up on the industry:
Interview with Brian Barth, Former CEO and current Board member, SideStep - May 14, 2005 (My first interview!)
Kayak and About.com announce partnership - […]

Posted by Brian Smith | No Comments »


Kayak Hires a Brandweek Marketer of the Year
Thursday, February 16th, 2006

Expedia CEO Dara Khosrowshahi said in the Expedia Q4 2005 conference call: “I don’t see how they [the travel search engines] can gain any kind of real brand awareness or broad brand awareness.”
Well one way is to hire the guy who made Vonage a household name. Kayak today appointed Dean Harris CMO.

Posted by Brian Smith | 11 Comments »


Expedia’s Q4 2005 Conference Call - Implications of Meta Travel Search
Thursday, February 16th, 2006

Robert Peck from Bear Stearns asked the following question in the Expedia conference call (trascribed by the Internet Stock Blog - excuse the typos, but I don’t currently have access to anything else. Read full transcript):
“I was wondering if you could comment a little bit about the meta-search engines and what Kayak and Sidestep have […]

Posted by Brian Smith | 2 Comments »


PriceGrabber Travel Taking Off
Wednesday, February 15th, 2006

At the same time that Shopping.com’s travel category is crash landing, it’s wheels up for PriceGrabber Travel. Since launching, PriceGrabber Travel has added a number of deals with major airlines and travel distributors including Cathay Pacific, GTAHotels.com, Octopus Travel, and ATA. The company has been promoting the service through its email newsletters and […]

Posted by Brian Smith | 3 Comments »